What have you learned
from your audience feedback?
From my audience feedback
throughout I feel it has helped a lot with how our music video has progressed.
Most of the feedback from the audience we was aiming for was from our
classmates as they are around the age we have targeted, due to them all being media
students themselves I thought they gave a detailed response and have given us
ideas on how to make the video better but they was also critical which also
helped us when deciding what was to be changed. From previous feedback we have
found out the colour of the actual video reinforced the genre being Indie, for
example the autumn colouring. The target audience from recent surveys also
agreed that the song we chose, the group’s name and who we were aiming this for
worked well and it suited. From this the next survey conducted was based on
whether all of this was that of an indie genre, 33.35% agreed that it was,
however 80% thought that it was an indie rock band, from this we then decided
to change and make the band full indie by changing our photos to being more outside
and also the font within our digipaks and posters to that of an indie vibe. One
of the questions we asked was “the group is made up of three girls, what is
your opinion of this?” the response we got back was brilliant, we had things
such as its good to be different as nowadays we do not see much of this as its
more about solo artists. The next question was regarding the song name and what
people thought of it, we had responses such as girls playing guitars which was
one of Goodwin’s conventions ‘ links between music and visuals’.
We have had feedback on our
video on face book which was the perfect place to put it as the people that
would be seeing the video are the same age as the target audience and the
comments have been really good. We were aiming for fun vibes which according to
comments have been achieved. The one comment we have had throughout is
regarding the ending ‘love the ending, love the fade and how it comes to an
end, really works well with the finishing of the song’ which is brilliant as it
brings the video to a smooth ending. The ‘selfies’ taken was also a big factor
in the video as it relates back to the home made feel to the video and the
audience picked up on this every time the video had been shown, they agreed
with us and said it made the video more relaxed and fun showing what the group
was really like.
I have also shown my friends
and families when they have been round and the comments I have had back have
been positive, although the comment from my mum was ‘there is a lot of Hayley’,
this goes to show that the target audience of teenagers and young adults was
the best one as my mum did not understand the concept of having one main singer
and then back-up singers.
At the beginning of the
product we had an idea of going into a field for ‘party’ which from feedback
ended up with us not continuing with that idea as the feedback we got made a
good point of we was trying to be natural however going out and drinking was
not something natural, we all agreed with this and from hearing this we made a
lot of changes and location shots.
Our band image relates to our
audience as the website ‘Tumblr’ is a social networking site that often
teenagers that are around our target age would be using, and nowadays a lot more
teenagers are getting into fashion and following their friends styles as well
as trying new ones. The name of our band ‘After Midnight’ is about living to
the full potential and it indicates how young people like to stay up late and
are often full of energy. The arcade scene is the scene that we really wanted
to work, this is because arcades are places that teenagers often visit and you
find that arcades are full of teenagers having a fun and they are very
entertaining. There for we decided to use the arcade as a fun and homemade
vibe, which therefore relates to the audience and what they are often doing.
Due to our audiences needs and the conventions we had to follow to meet these needs we have learnt how to use a variety of shots that will appeal to the outsiders perspectives.
This is the second part to the question.
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