Katy Perry’s digipak has a
fantasy theme throughout this could suggest that her music is very ‘pop’ and
then this also gives away her audience, not only that but the colour pink is
stereotypically aimed at young girls and because of this I would expect her audience
to be female. Due to Laura Mulvey’s theory of male gaze, the way Katy Perry is
positioned and her choice of clothing could suggest she is also directing the
album to boys as well. The candy and the
colours could represent the sweet and innocent side to her music and you can
see this by the candy she is lying on, which people could say is represented as
an ‘ angel’, however by Katy Perry lying naked and it could contradict this.
Her song choices and also
her album art work is revolved around ‘sweet’ things, such as the candy floss
she is lying on, and the cakes displayed within the top photos, then she has
the 2 CD’s which I think is a really good design. The first one is a doughnut,
and because the CD itself is round and the genre of Katy Perry’s music it fits
in really well, the same as the red and white one, suggesting it is a sweet.
The whole theme has Katy Perry within, and this could suggest that her image
plays a big part within her music.
In the 3rd image she is not wearing any
clothes which draws more attention to her face which is positioned directly to
the camera. This could suggest that her image is the most prominent aspect
instead of her music.
No comments:
Post a Comment