Goodwin's music video analysis

Goodwin's Music Video Analysis:

Goodwin's theory is that a music video demonstrates genre characteristics, this includes things such as with a rock band you would expect to see a band up on stage with their guitars and drums, he also suggests there is a relationship between the lyrics and the visuals, for example if the artist is singing about a break up, it is often seen in the music video a couple breaking up.
The demands of the record label will include the need for lots of closeups of the artist, this makes the audience realise who the artist is.
Throughout the music video Goodwin says there is often intertextual reference, to things such as films,TV programs and often other music videos.